Growth for your business

thanks to SMART DATA SOLUTIONS

thanks to ATTRACTIVE CONTENT CREATIONS

thanks to EFFECTIVE MARKETING SOLUTIONS

thanks to VALUABLE RESEARCH

Transparent and accessible

By pooling our companies’ resources, we augment our power and increase our volumes. We have lower overheads, more time for quality, and more room for innovation and R&D. This allows us to maintain our lead in technology and to be relevant for our clients. Both now and in the future.

M2Media is the number one media agency (source: De FONK50)
Vostradamus provides market research that generates maximum profits
Stroom is the best Dutch media agency (source: Adformatie Christmas report 2016)
Head to Head optimises return on your media budget
The Edge Initiative makes programmatic accessible for everyone
Work smarter with tailor-made technical solutions from Lavinci
BBK Media ensures affordable media for small (cultural) budgets
HMK delivers the unified power of a shared media service center
Taurro is the expert in distribution and marketing for the European retail market
Frank.news is the independent news channel for and about the media industry

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M2Media: winning together

M2Media is a media agency standing shoulder to shoulder with their clients to work together, support them and achieve the same goal: more revenue, new clients or a larger market share. We know everything about media and like to go the extra mile. In the end, it’s all about our clients’ business.

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We aspire to provide excellent service which is probably why marketeers have been choosing us as the best marketing and media consulting agency for years in a row now. We work for brands such as BOVAG, COOP, Radio 538 and Schiphol. But we also love working for challenger brands who aim to become the biggest in their sector. We gladly face this challenge together.

Partnering with the Candid Group does not only give us the desired advantages of scale, our clients also benefit from the expertise in data implementation and programmatic buying and our GDPR certification.

Stéphanie Smit
Managing Partner

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Independent news channel for and about the media industry

Frank.news is the open and independent news channel for and about the media, marketing and advertising industry. Created as an alternative to existing news sites and now a respected name in the Dutch media landscape. The editors are specialised and experienced marketing journalists who explore the in-depth story and uncover useful background information. The platform also has various industry professionals affiliated to it as guest writers. Frank.news attracts more than 200,000 unique visitors per month and has over 30,000 newsletter subscribers.

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Frank.news is where marketing and journalism come together. Where the specialists in content marketing are. Frank.news editors know how to convey a story to a target audience. Companies focussing on marcom professionals can utilize the knowledge and experience of the Frank.news editors to effectively reach their target groups.

Titus Eikelboom Director

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Market research generating maximum profits

Research agency Vostradamus supports solid decision making by providing clients with honest marcom & business insights. Through the visual and clear translation of research data, the research findings can be used by all the different disciplines within the company. Resolute research findings, which are easy to implement in practice, help businesses to achieve their maximum market potential. Either through traditional market research or with new and innovative research methods.

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Our clients range from small organisations to listed corporations. Our strength lies in the speed and precision of our specialists. In addition to traditional market research, we carry out campaign effect measurements for every type of online and offline medium, as well as target group analyses and our own in-house Folder Impact survey. Because big data is increasingly growing in importance, Vostradamus helps to make internal and external data, such as data generated by the CRM systems of our clients, suitable for research and analysis. And if major advertisers and publishers want to do their own research, we can facilitate this with our specialist tools, research panels, and expertise.

Youri van der Mijn Director

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Total media campaign outsourcing for brands

Stroom is an independent media agency for brands with ambitious targets. Brands who are looking for a reliable partner who has a solution for all their media needs. Somebody they can hand everything over to, who they can trust to get everything right. We have every type of online and offline specialist in-house, can switch gears fast, and will give you advice on the spot. That is why advertisers rate us as the best media agency in the Netherlands.

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Thanks to our no-nonsense Rotterdam attitude, we only identify trends and developments that will actually boost the marketing results of our clients. They are not interested in GRPs, impressions or clicks, they want to see an increase in revenue, a bigger market share, and higher brand awareness.

Being part of the Candid Group enables us and our clients to benefit from the advantages of scale when it really matters. At the same time, we can still give our customers the personal attention they deserve.

Yessica Zwetsloot and Rutger Mackenbach Managing Board

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Maximum return on media budgets

Head to Head is the ideal media agency for independent Dutch advertisers. We stand out from the rest with our pragmatic approach, our tailor-made solutions, and our rapid response. We know how to combine knowledge gained from data analysis with practical experience. That is why our clients always get the maximum impact out of their media budget, and watch their revenue grow.

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We treat every advertiser the same, however big or small their budget is, and always give them the personal attention they are entitled to. As a result, our clients have always rated us amongst the top 3 best media agencies in the Netherlands.

Thanks to the Candid Group, every discipline can be found under a single roof, which enables us to also offer our clients market research, creation, and data science. Plus, the combined volumes of all the Candid agencies mean we can buy media at a very competitive price.

Henk Burgerhout Director

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Programmatic advertising available to everyone

The Edge Initiative is a tech company that supplies technological solutions and services (in the field of programmatic buying, Real Time Bidding, Big Data, and Data Science) to all our affiliated media agencies and advertisers. As a facilitator, we provide the technology and offer a transparent online advertising system that delivers the best possible results at the lowest possible price.

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The Edge Initiative makes programmatic advertising affordable for everyone. By combining volumes, we give media agencies, companies and publishers access to the independent auctioning platform of AppNexus, which is normally the exclusive preserve of major agency networks and media owners. This means we create a level playing field for everyone, and are therefore a key part of the Candid Group’s strategy of bringing together independent media businesses in order to create scale advantages for our clients.

Erik Geurts Chief Technical Officer (CTO)

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Work smarter with tailor-made technical solutions

Lavinci is a web development agency that uses its digital expertise to help brands and businesses grow. We build websites, apps, software, tailor-made management systems and CRM systems that make our client’s operations smarter and easier to manage. In a fast-changing world, where the role of technology and innovation is growing in importance all the time, we provide our clients with effective and creative solutions. We analyse the target groups, the goals, and the expectations of our clients. And then we come up with tailor-made solutions to meet their specific needs.

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Our team of passionate and committed professionals see every project as a challenge and an opportunity to learn and grow. And for anyone who doesn’t understand our programming language, we have dedicated ourselves to explaining technical vocabulary in simple terms. We have built up a wealth of experience in various sectors, including telecommunications, insurance, and catering and hospitality. For more than a decade, we have been serving numerous small and medium-sized companies in a wide range of market segments.

Pedro Gonçalves Director

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Stronger together with one media service center

Het Mediakantoor is the media service center for all the agencies and companies affiliated to the Candid Group, and others. It’s a Dutch organisation that takes care of all the back office activities. Not only for our own brands, but also for partners who don’t want to bear the burdens of a big agency, but who still want to benefit from the advantages of scale.

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Small agencies, freelancers, and DIY advertisers can make use of the knowledge, expertise and experience of the Candid specialists. From media trading to media production, and from programmatic advertising to project management. The Candid Group is the largest independent network of media companies in the Netherlands, and ‘Het Mediakantoor’ is right at the heart of everything.

Patrick Veldhuis Director

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Affordable media for small (cultural) budgets

BBK Media has been the leading specialist media agency for the cultural and non-profit sector for several decades. From Paradiso to the Kröller-Müller museum, and from The National Theatre to The Netherlands Philharmonic Orchestra. Our clients’ budgets are often limited, but they still need to achieve their commercial objectives. We give them the media impact they need at a price they can afford.

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All thanks to our huge network, our years of experience, and our specialist expertise. We help our clients to develop practical solutions, and we are always honest and straight to the point. That’s how everyone knows us in the business. As Talitha and Hans at BBK. As part of the Candid Group we can also offer our clients market research and creative concepts. For example, we can help to identify target groups and make sure creative concepts are compatible with the overall media strategy. Plus, our clients are able to take advantage of the combined volumes and buying discounts.

Hans Siebbeles and Talitha Angenent Managing Board

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Distribution and marketing expert for the European retail market

Companies that are successful in their own country often have difficulty upscaling to international sales and distribution. Taurro helps innovative companies and brands distribute and sell their consumer products on the complex European retail market.

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We are experts in every aspect of retail sales and distribution. We combine this with the marketing and communication expertise that exists within the Candid Group. From market research to media strategy, from data analysis to e-commerce. That means we can help companies expand their distribution network both inside and outside the EU, increase their revenue, cut their costs, and conquer the European market. Both in traditional and online retail.

We not only supply the necessary services, we also actively participate in joint ventures and focus mainly on sales, marketing and management.

Tom Naeije Director and co-founder